The important analytical, biochemical, diagnostic, and laboratory technology expo in Asia, analytica China 2026, will be held in MunichNovember 16-18, 2026At the Shanghai New International Expo CenterN1-N5 & E6-E7 馆Grandly held. Immediately proceed with audience pre registration.
【 Exclusive treatment, here for you 】
lWhat is the Preferred Audience Program?
Preferred audience(Prime Priority PlanIt is an exclusive value-added service launched by Munich Analytical Biochemistry China Exhibition for high-quality visitors and end users, aiming to provide high-quality exhibition supporting services for selected visitors, enhance the exhibition experience, and create more business opportunities and value for participating enterprises.

lPreferred Audience Exclusive Benefits
Becoming a preferred audience unlocks three exclusive benefits:
①Three day extension with free lunch
✔ Exclusive lunch supply, eliminating the hassle of queuing, full of energy
②Exclusive right to use the preferred audience lounge
✔ Exclusive resting space for you to enjoy lunch, rest and relax
③Analytica China Exquisite Customized Gifts
✔ The carefully selected exhibition ceremony is our sincere respect to you
Note: All preferred audience benefits are limited to on-site use at the exhibition and will not be reissued after the deadline
lWho can apply to become a preferred audience?
✔Analytica China's past selected audience
✔This year's high-quality pre registered audience(The following two conditions must be met simultaneously)
Industry requirements:Visitors must be end-users of laboratory products and belong to industries includingBiopharmaceuticals, Chemistry and Chemical Engineering, Teaching and Research, Food and Beverage, Medical, Disease Control and Clinical Diagnosis, Third Party Testing, Environmental Monitoring, Inspection and Quarantine, Electronics/Electrical/semiconductor, industrial manufacturing, energy and petrochemicals, materials science/new materials, textiles, steel metallurgy, aviation/aerospace, agriculture, forestry, animal husbandry and fishery, government/public utilities/servicesWait.
Job requirements:employed atManagement, research and development, procurement, production, quality inspection, testing, etcA department is a professional with decision-making power, evaluation power, or recommendation power at the middle and senior levels.
✔Exhibitors invite key customers through targeted invitations
The key customers (excluding internal employees of the exhibiting companies) who have initiated email invitations and completed pre registration for this year's audience through the selected audience invitation module of the exhibitor center.
ØHow to become a preferred audience
✔Previous selected audience activation
As long as the pre registration of this year's audience is completed, they can obtain the certification of preferred audience and enjoy the benefits of preferred audience.
✔Application for New Preferred Audience of This Year
Scan the QR code, fill in personal information to complete pre registration. The organizer will conduct a unified review and inform the review result via SMS before the exhibition. If the review is passed, a notification SMS will be received. If it is not passed, no SMS reminder will be sent. Upon passing the review, you will receive the Preferred Audience certification and enjoy the benefits of Preferred Audience.
✔Exhibitors targeted invitation
Exhibitors log in to the exhibitor center
Fill in customer information and send email invitations in the "Preferred Audience Invitation" section. Customers can complete pre registration through the email exclusive link to obtain the preferred audience certification and enjoy the benefits of preferred audience (excluding internal employees of exhibiting companies).
► Optimize the electronic confirmation letter effect for the audience ◄
*Preferred visitors can go to the exhibition site and receive an exclusive Preferred Visitor Badge with an electronic confirmation letter, and enjoy corresponding benefits.

analyticaChinaIntroduction
The Munich Analytical Biochemistry China Exhibition (analytica China) is the flagship event of analytica in the fields of analysis, laboratory technology, and biochemical technology worldwide. With the international brand analytica, it has attracted manufacturers in the fields of analysis, diagnosis, laboratory technology, and biochemical technology from major industrial countries around the world. Since its successful hosting in 2002, analytica China has become an important professional exhibition and online platform in the fields of analysis, laboratory technology, and biochemical technology in China and even Asia.
The Munich Analytical Biochemistry China Exhibition is part of the global network of analytica. This network covers the Analytica Munich International Analytical Biochemistry Expo, Analytica USA US International Analytical Biochemistry Expo, Analytica China Munich Analytical Biochemistry China Exhibition, Analytica Lab India India International Analytical Biochemistry Expo, Analytica Vietnam International Analytical Biochemistry Expo, and Analytica Lab Africa South Africa International Analytical Biochemistry Expo.
Munich Expo Group
As a well-known global exhibition company, Munich Expo Group presents its future vision at approximately 90 brand expos worldwide. The group's business scope covers three major areas: capital products, consumer goods, and high-tech, including 14 global flagship industry events such as bauma, BAU, IFAT, and electronica, joint events such as IAA MOBILITY, and numerous hosting events. Relying on the global layout network, the Group currently has 1200 employees in Germany and overseas, and its various professional expositions cover China, India, Brazil, South Africa, Türkiye, Singapore, Vietnam, Hong Kong, China, Thailand, the United States, Saudi Arabia and other countries and regions. Every year, more than 150 events are held in Munich and globally, attracting approximately 50000 exhibitors and 3 million visitors to the venue. The Munich Expo Group has become an important economic engine driving billions of euros in purchasing power.
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