08,21,2026 6 views
On August 22nd, the 12th Overseas Chinese Industry Fair and 2026 Asia Pacific Industrial Cooperation and Going Global Expo came to an end at the Shenzhen Convention and Exhibition Center (Futian).
The three-day extension of this year's Overseas Chinese Trade Fair has achieved significant economic and trade results.Accumulated professional audience of 35000 people, with an intended purchase amount of 2.7 billion yuan.Overseas buyers from more than 50 countries and regions around the world attend the conference for coordination. In terms of overseas buyers, 11 themed business negotiations were held, with approximately 240 matches between overseas buyers and exhibitors. 2000 key overseas demands were released, and over 5000 potential orders, agency or channel cooperation leads were collected. About 180 companies participated in the docking. The procurement industry covers nearly 20 industry sectors, including AI intelligent technology, new energy, consumer electronics, smart cities, food and agriculture, building materials and home furnishings, health and healthcare, and supermarket retail. The procurement category and docking frequency have reached a new high in history.
From the perspective of purchase orders, increment:
APECopportunityTwo way rush below
From "supply and demand docking" to "order landing", this year's Overseas Chinese Trade Fair presents a "Shenzhen speed" of Asia Pacific economic and trade cooperation. AI、 Intelligent technologyRobotConsumer electronics is the primary purchasing target for overseas buyers. The robot products exhibited by Zhiyun Power Technology Co., Ltd. have been highly favored by overseas buyers, and 600 robot intention orders worth over 20 million yuan were received on-site from overseas buyersyuan, becoming a vivid epitome of the intelligent technology category going global at this exhibition. Runmu Robot has established deep connections with multiple high-quality overseas buyers and is currently following up. Huayifeng Technology's industrial automation measurement and control sensors have attracted the attention of Southeast Asian buyers, who are very interested in our products and want to replicate China's intelligent manufacturing experience to their own country. Jiangmen Shuotong Medical's precision equipment, Zhidong Future Technology's service robots, Tongheng Weichuang's IoT intelligent hardware equipment, Shenzhen Huikang Water Commercial Water Purifier, Anhui Fuqing Medical's non-invasive brain computer interface and other hardcore technology products have been repeatedly targeted and connected by overseas buyers. The demand side is mostly focused on purchasing high-tech value-added products, providing clear market traction for enterprises to enter the Asia Pacific region market.
Among the participating buyers, more than 70% are from APEC member economies, and customers from countries such as Australia, Canada, Malaysia, Mexico, and New Zealand participate in docking negotiations with clear procurement needs. A power industry purchaser from Thailand is specifically looking for energy storage suppliers. He admitted that Thailand is currently in a critical period of power and electrification transformation, and industrial automation and new energy products are the direct entry points for Chinese companies to go global. Many Indonesian buyers have provided feedback that the domestic consumer market in Indonesia is huge, and cooperating with Chinese manufacturers can effectively reduce supply chain costs. From Malaysia Digital Economy Development Agency, Thailand Digital Economy Promotion Agency, Malaysia Automation and Robotics Association, Indonesia China Friendship Association, Indonesia New Energy Association, Malaysia Johor Bahru Chinese Chamber of Commerce, Vietnam Software and Information Technology Services Association, Thai Chamber of Commerce, Thailand Young Entrepreneurs Association, Malaysia Semiconductor Association, Indonesia Food and Beverage Association, Indonesia Entrepreneurship Association, etcMore than 50 householdsOverseas institutions organize procurement teams to participate. At present, many buyers have visited the participating companies for on-site inspections, and post exhibition communication continues to be promoted.
From the perspective of enterprise structure, quality:
Industrial Agglomeration under the New Quality Productivity
From individual enterprises fighting alone to industrial clusters going global together, the Overseas Chinese Trade Fair is becoming a "hyperlink" for regional industries to go global. At this year's Overseas Chinese Fair, 305 enterprises showcased 28394 selected exhibits, among which national high-tech enterprises and specialized and new enterprises accounted for a prominent proportion, and technology enterprises accounted for over 50%. The industrial agglomeration effect was significant. Cutting edge products such as robots, AI security, sensors, intelligent kitchen equipment, energy storage systems, and brain computer interfaces are showcased, with new quality productivity becoming the focus.
Industry leaders such as BYD, Yingshi Innovation, and Pinsheng Electronics bring their latest products and overall solutions to connect with global customers; A group of specialized and innovative enterprises including Zhifang, Hongxinyu, Chaoyanghui Technology, Xinghuo Automation, KuanSuan Liquid Cooling, Sanjiang Electric, and Anxinda Storage have released new technologies and products, and have reached dozens of intentions for technical cooperation and channel agency on site. What we need more than price is technical solutions that can solve practical problems. Many overseas buyers are looking for high value-added innovative products, and enterprises with core technology and customization capabilities are becoming the "new favorite" of overseas markets.
The regional characteristic exhibition group has become a major highlight of this year's Overseas Chinese Fair. Special industrial clusters such as Guangdong Shenzhen Intelligent Manufacturing Exhibition Area, Guangdong Shantou Pavilion, Jiangsu Youpinxing Global, and Guizhou Zunyi Exhibition Area will participate in the exhibition. As a highlight of the "Shantou Pavilion" at this exhibition, the "Ciyuan Going Global Technology Returns to the Tide" themed series of activities has been launched simultaneously, showcasing the first city level commercial closed-loop of "Ciyuan Going Global" to overseas Chinese businessmen, cross-border enterprises, and AI industry practitioners worldwide. The electric vehicle industry cluster in Feng County, Jiangsu Province participated in the exhibition as a group. As the largest, most comprehensive, best supporting, and most complete "electric three" industry base in China, it brought various special tricycles and intelligent forklifts to the exhibition, and held a special docking activity to deepen the supply and demand link. Many participating companies won orders at the exhibition. The exhibition will set up the first exhibition area showcasing the achievements of Shenzhen Shantou paired assistance cooperation, focusing on the cooperation between the two regions in characteristic industries such as green new materials, cross-border e-commerce, and wind power. Zunyi Baijiu organized a delegation to participate in the exhibition, and set up a platform for foreign cooperation and exchange of Guizhou Liquor for overseas Chinese merchants around the world. In addition, enterprises in the fields of power equipment, medical technology, and intelligent equipment from multiple provinces also brought their core products to the conference, leveraging platform resources to deepen their market layout in the Asia Pacific region.
From market insights, the path is as follows:
From product going global to scientific going global
During the same period, 22 industry exchange conferences and 11 themed business negotiations were held, attracting a total of over 4000 attendees. From strategic analysis to deep track cultivation, from market decoding to assisting enterprise actions, we provide systematic cognitive empowerment and full chain overseas support for participating enterprises.
Going global is not just about buying and selling. Every link, including products, tariffs, after-sales service, remittances, and local operations, determines whether an order can truly land. "At the practical seminar on enterprise going global, Zhang Zaizhou, Permanent Honorary President of the Johor Bahru Chinese Chamber of Commerce in Malaysia, shared his practical experience of landing in Malaysia. Liang Qingliang, the president of the Cambodian Xigang Chinese Merchants Association, introduced that exporting Chinese trams and components to Cambodia is becoming a new choice for Chinese manufacturing to explore emerging markets.
Going global is not just about deploying products overseas, but also involves product adaptation, operational adaptation, local rules, and cross-cultural trust building. "This special topic shares the practical experience of overseas Chinese businessmen in different countries to break down the scientific path of going global for enterprises. The integration of AI computing power with industries such as going global, future food technology, future intelligent technology, electric tricycles, and China's medical services going global provides a platform for promoting high-quality products in the global market.
fromLong term ecology looks to the future：
From a single exhibition toglobal layout
For enterprises deeply involved in the overseas Chinese trade fair, the biggest feeling is "growing from exhibitors to overseas players". Shenzhen Chaoyanghui Technology, which has been following the pace of the overseas trade fair, has now landed and rooted in Southeast Asia. The new technology energy storage products and solutions brought by this exhibition precisely meet the rigid needs of energy transformation and power grid upgrading in the Asia Pacific region, and have successfully connected with precise customers in multiple countries such as Malaysia, Thailand, and Russia. Yan Ke, the representative of the enterprise, stated that the resource links and multidimensional empowerment provided by the Overseas Chinese Trade Fair can help enterprises upgrade their overseas business from a single transaction of "selling one order and counting one order" to a long-term ecological layout of "rooting in the local area and integrating into the local community".
After twelve years of development, the Overseas Chinese Fair has grown into a unique economic and trade platform for the private overseas Chinese community. It has held 23 overseas exhibitions, served over 7500 domestic and foreign enterprises, and attracted over 700000 professional visitors. Zheng Hanming, Chairman of the Shenzhen Overseas Chinese Business Think Tank Research Institute, stated that the Overseas Exhibition Matrix of the Overseas Chinese Fair will continue to make efforts and will enter Almaty, Kazakhstan and Vietnam in SeptemberOctoberHolding an exhibition in Indonesia, we will focus on promoting high-quality domestic manufacturing enterprises to go global and deeply cultivate in the Asia Pacific region, introducing Asia Pacific trade resources and cooperation opportunities, and achieving two-way communication and mutual benefit.
(This article is submitted to the 12th Overseas Chinese Fair and does not represent the views or positions of our website. The content of the article is for reference only. If you do not intend to infringe on media or personal intellectual property rights, please call or write to us, and our website will handle it as soon as possible. The images are authorized for publication, and the copyright belongs to the original author.)
