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Accurate implementation of policies to build foundation, concerted efforts to paint a new chapter - The year-end summary and 2026 work plan meeting of the marketing department of Youzhu Machinery 2025 has successfully concluded
Date: 2026-01-21Read: 50
Youzhu Machinery was officially held on January 10th2025 Marketing Department Year End Summary and 2026 Work Plan MeetingRepresentatives from the company's senior management, sales team, and related assistance departments gathered together to systematically review the operating results of the past year, analyze industry trends, and establish a development roadmap for the new year around "precise strategy driven high-quality growth".
 
  Deep plowing and meticulous cultivation yield fruitful results
 
  2025 performance peaks again
 
At the beginning of the meeting,Executive Vice President Hong ZehongGive comprehensive recognition to the sales team's work in 2025. Faced with a complex external environment, Youzhu Machinery takes technology as the engine and quality as the foundation, achieving breakthrough growth in core indicators.
 
  01
 
The amount of signed contracts and the number of units produced have increased synchronously,Most regions achieved a year-on-year growth of 30%This achievement is attributed to the continuous optimization of market layout and the improvement of full lifecycle management from products to services. The after-sales service system has been adjusted within the year, further implementing the concept of "more work, more pay, and efficiency oriented".
 
  02
 
  Significant results on the product sideThe DR-PET electric melt adhesive injection molding machine has received a good market response. In addition, there is a significant growth rate in the 3C electronics, medical packaging, and cosmetics industries; The increase in the proportion of large-scale machine shipments has driven the average sales revenue of individual contracts;
 
  03
 
  Simultaneous breakthrough in brand and channel construction
 
The company has completed VIvisual systemUpdated and upgraded, brand recognition and industry influence are steadily increasing.
 
In terms of channel expansion, the layout of markets outside the province is accelerating, not only adding multiple high-quality agent stores, but also officially establishing the Zhejiang Customer Service Center to strengthen service capabilities in East China and surrounding areas.
 
Overseas market expansion has achieved phased results, with business scope radiating to multiple countries including Indonesia, Thailand, Egypt, Iran, Nigeria, Bosnia and Herzegovina, Croatia, Russia, the United States, Peru, etc., and a solid pace of internationalization.
 
  Deep plowing and meticulous cultivation yield fruitful results
 
  2025 performance peaks again
 
Based on a solid foundation by 2025,Hong Haokun, General ManagerThree core work plans for 2026 have been clarified, focusing on comprehensively enhancing the competitiveness of the sales and service system.
 
  Deeply cultivate the market
 
  Focus on cultivating key customers, deepen service and create win-win situations
 
With the cultivation of major customers as the core, we will establish a special service team to provide integrated solutions of "customized products+full process services+technology co creation" for enterprises in various fields, and focus on establishing long-term and stable strategic partnerships.
 
  Brand breakthrough
 
  Innovative customer acquisition model, upgrading online and offline promotion
 
Initiate brand strategy upgrade, innovate diversified customer acquisition paths through "industry summit docking+industry ecological cooperation+referral of old customers", and rely on big data to accurately target potential customers. Online reinforcement, short video and other content matrices, focusing on technological advantages and case results; Strengthen offline exhibitions, technology salons and other forms, and build a closed-loop marketing system of "online drainage and offline conversion".
 
  system empowerment
 
  Improve sales plans and strengthen talent team building
 
We have refined the sales service system, realized the visualization of the whole process of orders, production, logistics and after-sales relying on the industrial Internet, adhered to the 24-hour rapid response mechanism, and expanded remote diagnosis, on-site maintenance and other services. Launch the 'Sales Talent Development Plan' to build a professional team through internal training, external recruitment, and practical training, improve performance evaluation and incentive mechanisms, and strengthen talent support.
 
Finally, General Manager Hong Haokun emphasized that the three major work plans for 2026 are key measures for the company to respond to market competition and achieve high-quality development. We will anchor themAnnual market growth rate of 30%Our core goal is to adhere to market-oriented, customer-centric, and talent based approaches, and work together with partners to create new industry value.
 
  Concentrate and move towards the future
 
  Award winning team building new chapter
 
The conference specially set up a talent recognition session, where General Manager Hong Haokun and Executive Vice President Hong Zehong presented awards to the winners. Announced on-site in sequenceAnnual Sales Champion, Second Runner up, Outstanding Performance Award, Performance Progress Award, Technical Professional AwardFour major honors. Behind every trophy, there is a vivid interpretation of the core spirit of Youzhuren. This spiritual reward is not only a recognition of past efforts, but also a driving force for all the excellent casting personnel to work together and create brilliance in 2026.
 
After the award ceremony, fun team building activities began. In the game of balloon transportation, department personnel cooperate seamlessly, move forward steadily, and flexibly respond to unexpected situations, enhancing team cohesion through collaboration and competition. In the shooting activity, the participating employees aimed and threw accurately, and cheered continuously as they hollow into the net, demonstrating their spirit of striving for excellence and teamwork.
 
Based on the new starting point of 2026, Youzhu Machinery will take the achievements of 2025 as the cornerstone, continue to focus on technological innovation and service upgrades in the field of injection molding machines, and steadily move forward in the direction of intelligence, energy conservation, and customization. Under the guidance of "exploring and innovating, expanding wings and embarking on a new journey", accumulate energy and embrace a new round of market challenges and opportunities!