Customers often ask: Why are there no secondary agents in the industrial control industry? What are the marketing channels for industrial control products?
frequency converterIt is rare to see second level agents for industrial computers and servo related products. Generally, manufacturers go directly to the general agent or first level agent and then directly face end customers? Why do we rarely see secondary agents? This is the flattening of channels, because industrial control products all involve after-sales maintenance, so either manufacturers sell directly or through first level agents. If we add another secondary agent, the value of its existence is not significant.
　　
When visiting Shenzhen Beituo Technology and communicating with the company, they mentioned a professional sales term: flattening of channels. How can the sales model and sales ideas of the industrial control industry be standardized. How can we achieve a win-win model for both end consumers and ourselves for our own brand. In fact, the current sales model of Beituo Technology is also based on a flat model to explore the market.
　　
The person who first proposed the idea of "flattening channels" has no way of verifying it, but based on the opinions of multiple friends, it is speculated that this idea originated from Taiwanese businessmen. Some people say that the ultimate goal of "channel flattening" is to establish a flat channel, which is an ideal sales model where there are no other intermediate links in the entire supply chain from product providers (manufacturers) to consumers. Some people believe that "channel flattening" means allowing all users to see the actual product, rather than through advertising media. In fact, the key to achieving "channel flattening" depends on whether the middle end of the sales chain channel is mature, that is, whether the distributor part is mature now. The role of distributors is divided into three parts: first, as a logistics platform, second, as a funding platform (for tasks such as package insertion and credit sales), and third, as an information flow platform. In the future, if a flat channel is established, the role of distributors will be weakened. At that time, distributors will only serve as logistics platforms for distributing products. This requires that the intermediate organization of distributors in this channel can coordinate the relationship between the upper and lower levels of the channel very well. The upper level can complete sales tasks, and the lower level can expand the market and face consumers. Two requirements for one function, these factors are all necessary and indispensable.
　　
Nowadays, many companies have regional branches in various regions, namely regional product distribution platforms. Although they can largely be considered as logistics platforms that can complete manufacturer sales tasks, these branches cannot directly expand the market or face consumers. They can only rely on developing distributors, and then developing regional agents and sellers to achieve this. They cannot directly face customers, which leads them to indirectly regulate the market by supplying products. Obviously, this cannot be considered a flat channel.
　　
The call for "channel flattening" is increasing day by day. In the future, all channels at the university will have a feeling of being flat channels. It's just that the time hasn't come yet. Within three years, channels will inevitably become flat, but will it really be like this? Development will never be so idealized.
　　
The impact of market changes on channels mainly has two aspects: first, manufacturers have high expectations for flatness, and second, whether market demand can drive flat sales. Unlike the market demand pull of fast-moving consumer goods such as mobile phones, the market pull of computers is not strong, and without demand, it is not worth doing. Therefore, at least in the short term, the central and western markets cannot form a relatively short sales chain flattening or even direct sales.
　　
Beituo Technology believes that the channel model is determined by the nature of the product. For example, products such as frequency converters and industrial computers are already a solution that customers can use directly after purchasing. Therefore, their channels can theoretically be flattened and allowed by nature. The key is whether the manufacturer's streaming platform can control the market's sending and receiving freely, and whether it can directly face the market; Relatively speaking, DIY products are different. They usually consist of thirteen different brands of products, and these thirteen parts need to be collected by sellers as a centralized platform to provide solutions. This cannot be provided by a single manufacturer's logistics platform, and it can only be achieved to a certain extent. Although DIY * is not as strong as before, it may account for 30% to 40% of the industrial control market. If flattening cannot be achieved in this area, then flattening cannot achieve a comprehensive strategic victory.
　　
In addition, channels are not something that manufacturers can arbitrarily extend or shorten based on the intensity of competition and cost requirements. Any changes in them depend on the maturity of the market and channels. The most important thing for any channel to develop to a mature stage is to do two things: one is to change the mindset, and the other is to sell services and let others take care of it for you, rather than trying to handle all the business with one model.
　　
At the beginning of any channel, manufacturers faced consumers directly, which was flat. Later, as the market expanded and manufacturers were unable to manage it, they added general agents, followed by regional distributors, regional agents, and sales agents. Channels gradually extended with market changes and changes in manufacturers' expectations, resulting in the current situation of traditional channels. Later, after the impact of Dell's direct sales model on the traditional channel model, it was found that the channel cost was too high, and manufacturers were far away from the market, unable to receive market information in a timely and effective manner, and unable to respond to market adjustments in a timely manner. This led to a flattened thinking in the upstream of the channel.
　　
　　About Beituo Technology
　　
Shenzhen Beituo Technology Co., Ltd. is located at the forefront of reform and opening up, in the beautiful special zone of Shenzhen, backed by Hong Kong and facing the whole country. The company's business scope mainly includes the introduction and sale of various industrial equipment and spare parts such as mechanical equipment, electrical and electrical equipment, instruments and meters, industrial control systems and equipment needed by the world or customers. Professional channels and industry experience have enabled Beituo to accumulate a large number of important customers and suppliers, and long-term business dealings have also made Beituo a trusted and intimate partner. Beituo's services cover industries such as electricity, petrochemicals, steel, mining, construction, pharmaceuticals, medical equipment, brewing, cement, environmental protection, and more. This includes a large number of important enterprises in the industry, such as Bengang, Wugang, Baosteel, Shougang, Nanjing Fiat, Changhe Automobile, Bridgestone Tire, Tianrun crankshaft, Qizhong CNC, Shanghai Hitachi, Fuzhou Huaneng Power Plant, Suzhou Thermal Power Plant, Kunshan Banknote Paper Factory, Nanjing Mint, Jiangzhong Pharmaceutical, Jiangxi Salt Mine, Yantang Dairy, China Resources Snow Beer, etc. At the same time, Beituo also serves vibrant small and medium-sized enterprises with great enthusiasm. There are extensive and efficient procurement channels in Europe, implementing a flat sales model. Therefore, we can offer competitive prices and deliver quickly, saving customers time and costs.
　　
In 2005, the company was appointed as the general agent in China by German company MESA and Italian company DOSSENA. In 2006, it became the general distributor of Italian SIBONI motors and Italian UNIOP touch screens. We believe that these long-standing German Italian industrial products and technologies, combined with our promotion and services, can save costs, increase efficiency, protect the environment, and promote development for the production and construction of Chinese factories and mines. In March 2007, we were absorbed as a member of B4Network, an Italian industrial procurement network dedicated to the rapid circulation of industrial products between regions and members. We are currently the certified member and representative of this network in the Far East region.

The purpose of Beituo is to strive for accurate pricing, fast delivery, product assurance, and comprehensive service. Beituo's outstanding work has not only gained recognition from users, but also gained trust and support from foreign manufacturers. In the future, Beituo will continue to adhere to the principle of long-term strategic cooperation, extensively develop relationships with foreign suppliers, domestic distributors, and users, and jointly create stable, lasting, and mutually beneficial cooperative relationships.